Innovative, gripping and finite — that’s the kind of content Sony Entertainment Television is looking to put out on their soon-to-be-launched brand, Sony Entertainment Television Originals. It will provide premium content to viewers — unheard stories and unexplored subjects with fantastic production values and new grammar of storytelling on television. The first show under this brand is the magnum opus ‘Prithvi Vallabh’, the teaser of which will be unveiled tonight on Sony Entertainment Television immediately after ‘Kaun Banega Crorepati’.
Ashish Sharma will essay the role of Prithvi Vallabh while Sonarika Bhadoriawill play Mrinal. “This show has all the ingredients; it’s relatable, extremely Indian and talks about progress, growth and minimum violence and there’s an interesting love story combined with action,” says creator-producer Anirudh Pathak, who has been a part of many popular big-ticket shows in the past.
Talking about Sony Entertainment Television Originals, Danish Khan, EVP & Business Head of Sony Entertainment Television, said, “We wanted to create a sub-brand of Sony where we would put out premiere content. The plan is to work with some assorted, talented people and come up with shows that are finite. It’s a brand which will have stories and production values that have never been seen before on Indian television.” This is possible only if content is produced in advance and that’s exactly what they plan to do. Says Danish, “The shows will be made like films, wherein the entire thing is completed and only then it goes on air. You write, produce and then launch it. We are targeting an absolutely premium set of audience across India. We believe in pushing the envelope and taking that step ahead, both in terms of story-telling and production values.”