Tuesday , 6 December 2016
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With Deals Offered Early, Will Shoppers Buy on Cyber Monday?

Millions of Americans paused during the Monday after Thanksgiving to check out online deals and check off people on their holiday gift list. But so-called Cyber Monday may be in danger of losing its online sales title.

The Monday after Thanksgiving is traditionally the busiest online shopping day of the year, but stores are releasing internet deals earlier, stretching them through the week, as well as making them available in stores. Shoppers looking for discounts spurred online sales on Black Friday to a new high.

During the holiday shopping weekend that kicks off on Thanksgiving and the day afterward known as Black Friday, more and more shoppers decide to skip the mayhem in stores and buy online.

Cyber Monday still packs the biggest punch in terms of a single online shopping day — for now. Shoppers spent $540 million between midnight and 10 a.m. Eastern time on Monday, affirming that sales are expected to total $3.36 billion, up 9.4 percent from a year ago, according to an early tally by Adobe Digital Insights, which tracks online retail transactions.

But other days are catching up. Adobe’s forecast puts Cyber Monday neck-and-neck with Black Friday, when consumers spent $3.34 billion, a 21.6 percent jump from last year.

Retailers rolled out more sales on Monday: Amazon offered $40 off the normally $180 Echo smart speaker and 60 percent off a KitchenAid stand mixer, at $220 down from $550. Walmart offered $100 off a regularly priced $300 Power Wheels Disney Frozen Jeep Wrangler motorized toy car. And Target offered an extra 15 percent on Sunday and Monday — both online and in stores. It offered a deal on a Samsung 43 inch flat panel TV for $200 off its regular price of $600, plus a $50 giftcard with purchase.

“The deals are better today than Friday, for sure,” said Michelle…

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