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SCOTT Sports India's 'Head to Toe' Riding Gear Range Adds to its Portfolio With a Focus on Make in India

MUMBAI, November 10, 2016 /PRNewswire/ —

SCOTT Sports India, the Indian arm of the globally-recognized multi-sport company SCOTT Sports, leading manufacturer of high-end cycling, launches its first-ever ‘Head to Toe’ riding gear range. SCOTT’s new ‘Head to Toe’ concept comprises of gloves, helmets, cycling apparel, eyewear and cycling specific shoes for biking enthusiasts with a focus on Make in India .

SCOTT Sports India ‘s latest launch, the ‘Head to Toe’ riding gear range completes a cyclist’s SCOTT riding experience, as their offerings now extend from cycling to having one covered from head to toe. SCOTT now becomes a one-stop-shop for consumers to find all those products that are required to fulfill all their cycling needs. The range comprises of cycling apparel, gloves, helmets, eyewear and cycling shoes. SCOTT endeavours to ensure that when a consumer buys a SCOTT bike, under the same roof he can also club his riding gear with it and buy himself a comprehensive package for a completely new cycling experience.

The key highlight of the ‘Head to Toe’ riding gear range is the exclusive range of cycling apparel with a focus on Make in India as the fabric and padding is imported from Italy and manufactured here with fits as per Indian body types. The cycling apparel comprises of shorts, jerseys, and padded bib shorts. The cycling specific jerseys are made of technical fabric aided to keep cyclists comfortable during all their rides and feature a silicone gripper on the waist for an optimum fit, along with back pockets to store essentials. Cycling specific padded bib shorts and shorts feature an anatomic padding which aid in a comfortable ride without experiencing any problem.

After countless research and development, three ranges of helmets with a focus on varying demands of protection have been launched, as ‘Elevate your safety’ is what SCOTT believes in. While the offerings do start with a basic range, the MIPS® brain protection system, Halo 3D fit system, enhanced ventilation and a removable visor are vital features of the two higher ranges. The MIPS® with SCOTT AIR Technology specifically enhances breathability and cooling – cooler than not wearing a helmet, and is exclusive to the premium range which is primed for the most demanding pro-peloton riders, cross country racers and elite tri-athletes.

The SCOTT short finger gloves are a must-have in every cyclist’s bag with a focus on fit, reduced shock and vibration. SCOTT Cycling Shoes offer great fit and high performance, perfect for discerning enthusiasts and recreational riders. The adaptive fit pattern features a wrap canopy with Velcro adjustable d-ring positioning and two lower direct mount anatomic fit straps, which can articulate to adapt to the shape of the foot. The SCOTT sunglasses are your best bet with superlative protection, secure grip, and a sharp look.

“We at SCOTT India are committed to provide Indian Cyclists the opportunity to buy all what SCOTT has to offer from its global range of products. Many a times I see cyclists in our country wearing cheap Chinese imitation apparel whilst on rides, and that’s because International cycling brands don’t always make their range of products available to the Indian consumer. We wanted to change that and as part of our Make in India initiative we are very excited to present to the Indian consumer a rage of Cycling Apparel made in India adhering to the same quality and fabric standards of SCOTT globally. We are working closely with our suppliers in India to work on a range not only for the Indian consumer, but also export globally to our other markets from India,” said, Jaymin Shah, Country Manager, SCOTT Sports India.

For the SCOTT Sports India logo and images of the ‘Head to Toe’ range head here: https://www.dropbox.com/sh/jo46iscdr3hdby8/AAChxMcgNF18eqjRY24HkoQMa?dl=0 

About SCOTT Sports India: 

The most important goal for Swiss-based global multi-sport company SCOTT Sports is to build the best products for the sports they love and are passionate about. SCOTT dates back to 1958, when Ed Scott revolutionized skiing by inventing the first aluminium ski pole. Since then, it brought a series of innovative products to the market in each of the sporting segments that they carefully added to their portfolio be it cycling, running, motorsports, winter sports and outdoor. The company focuses on building a strong connection between these five segments and providing a complete year round head-to-toe program for each season. SCOTT introduced its first mountain bike in 1986 which since then saw a series of launches, each better than the earlier.

Media Contact:
Ms Ritcha Verma
Marketing Consultant
Tel: +91-99209 48542

Ms Shweta Mamamnia
Assistant Manager Marketing
Tel: +91-99679 39313
Email: shweta.mamania@scott-sports.co.in