Tuesday , 6 December 2016
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National Film Archive of India Unveils the First-of-its-kind Virtual Reality Film Museum

PUNE, India, November 24, 2016 /PRNewswire/ —

– Virtual Reality Museum is Created by Digital Art VRe, Pune
– Collections of Rare Film Posters and Photographs
– First-of-its-kind Museum Creates a Benchmark for VR Industry in India

National Film Archive of India (NFAI) has set a new benchmark by unveiling the first ever Virtual Museum (a museum built in Virtual Reality) that is based on Indian Cinema. Created by Digital Art VRe, a firm specialising in Virtual Reality and headquartered in Pune, the virtual museum showcases a collection of rare film posters and photographs.

    (Photo: http://photos.prnewswire.com/prnh/20161124/442712 )

Museums hold a monumental place in societies across the world. They house a valuable connection to the past of our civilisation. It is a connection that needs to be nurtured and passed on to the future generations as a legacy. Currently, India as a country does not have sufficient resources or the spaces to build world-class museums. As cities grow denser and more populous, this challenge will become more and more pronounced. “PM Narendra Modi had recently shared his vision to have Virtual Museums in order to protect and nurture our country’s culture and heritage. NFAI’s Virtual Museum rendered by Digital Art VRe is a revolutionary step in this direction,” says Rugwed Deshpande, Director of Digital Art VRe.

National Film Archive of India, operational since 1964 and headquartered in Pune, has the largest archives of films in India. With over 1,32,000 film reels, over 1,52,000 photos, over 23,500 posters, over 15,000 song booklets, state of the art storage facilities, and film restoration and preservation technology, NFAI truly captures the length and breadth of Indian Cinema. The task for Digital Art VRe was to improve NFAI’s outreach and the awareness of their activities.

Considering the enormous inventory and operations that take place at NFAI, Digital Art VRe devised two immersive 360° experiences. One of them is a 360° tour of the NFAI campus and the facilities. The second one is a Virtual Museum which showcases a collection of rare film posters and photographs from across decades and from across numerous states in India.

The architecture and interiors of this Virtual Museum have been created to match the standards of a world-class museum. The sound, the music and the overall experience has been tailor-made to match the ‘patriotism’ theme of the current International Film Festival of India (IFFI) being organised in Goa, where these experiences are being showcased for the first time. “We are presenting a special 3-minute film at IFFI 2016, which provides crucial information about NFAI. This Virtual Reality film gives viewers an illusion of physically standing in the premises of NFAI and taking a tour. The experience is turning out to be a visual treat for both the local and global audiences at IFFI,” shares Prakash Magdum, Director of NFAI.

On inaugurating IFFI, Shri M Venkaiah Naidu, Union Minister for Urban Development, Housing & Urban Poverty Alleviation, Information & Broadcasting, experienced the Virtual Museum and appreciated this new step. With the advent of Virtual Museums, students, enthusiasts and individuals who are keen to explore, can have a 24*7 access to our culture and heritage sitting in the comforts of their homes, offices or schools. Digital Art VRe has also developed special smartphone applications for these experiences so that they can be accessed from anywhere across the world.

With these developments, what can we expect in the near future? Ajay Parge, Director of Digital Art VRe says, “Considering the scalable and expandable nature of the model we have created, we can replicate this template to perfectly match multiple functions and purposes for museums of numerous kinds. The possibilities are virtually limitless and Digital Art VRe is eager to explore every one of them.”

About Digital Art VRe

Digital Art VRe is a star-up content production firm specialising in Virtual Reality. Founded in 2015 by Directors Ajay Parge and Rugwed Deshpande, Digital Art VRe is headquartered in Pune and has offices in Mumbai and Singapore too. The firm is known for conceptualising novel content ideas which are delivered by harnessing some of the most emerging technologies in the world. They have been developing virtual reality content for numerous verticals like Real Estate, Manufacturing, Education, Events and Exhibitions, and Culture, Heritage and Tourism among others.

For more information, visit http://digitalartvre.com/

Media Contact:
Ajay Parge
info@digitalartvre.com
+91-9422031701
Director
Digital Art VRe

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