BANGALORE, November 25, 2016 /PRNewswire/ —
Myntra, India’s no. 1 online fashion destination, has forged an exclusive online partnership with famed international casual fashion brand – Esprit. Renowned for its effortless style with a sunny California attitude, laid-back tailoring and attention to quality, Esprit will launch its latest collection exclusively online on Myntra.
Esprit’s casual wear range offers apparel for both men and women on the platform. With clothing like roomy tops, sweatshirts, wide trousers, slim skirts, jackets, T-shirts, shorts, coats, creatively coarse sweaters and uncomplicated-in-cut blazers, the brand offers an expansive choice for shoppers. The all new winter wear collection by Esprit aspires to revive 90s fashion and sports luxe in a selection of 405 different styles.
Commenting on the partnership, Gunjan Soni, CMO and Head International Brands Business, Myntra, said, “Esprit is a truly international fashion brand with global appeal and a brand ethos that exemplifies comfortable fashion. It gives us great pride to forge an exclusive association with Esprit as part of our focused endeavor in making Myntra the de-facto destination for International fashion in India.”
Commenting on the partnership, Guillaume Thery, General Manager Asia-Pacific, Esprit , said, “Esprit has built strong brand equity among shoppers in India over the years as they have come to appreciate the comfortable, high-quality fashion that we celebrate. With the exponential growth of the online shopping medium and the expansive market of India, it was imperative that we work with the segment leader in taking our brand development to the next level. Myntra was the obvious partner of choice given their unparalleled understanding of the online fashion landscape and their ability to partner and develop strategies that complement our business imperatives for the region.”
Esprit embraces a full Omni-channel approach to retail operations worldwide. This key partnership is a major step towards this in India.
Established in San Francisco in 1968 as an international fashion brand representing style and quality, Esprit has served a generation of people who wanted to live their lives in a special way. It is an inclusive brand, inspired by real people and emotions, is daring, creative, passionate, free spirited, unconventional and unique. Under its product lines, Casual, Collection and edc, Esprit offers casual fashion with the perfect quality and outstanding value for money.
Myntra has emerged as India’s leading fashion e-tailer and home to the largest selection of International premium fashion brands. With over 30 global fashion leaders on the portfolio, Myntra offers the widest selection of men’s and women’s fashion and accessories for the discerning Indian customer.
Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred online shopping destination in India.
Founded in 1968, Esprit is an international fashion brand that pays homage to its roots and expresses a relaxed, sunny Californian attitude towards life. Esprit creates inspiring collections for women, men and kids made from high-quality materials paying great attention to detail. All of Esprit’s products demonstrate the Group’s commitment to make the consumers “feel good to look good”. The company’s “esprit de corps” reflects a positive and caring attitude towards life that embraces community, family and friends – in that casual, laid-back California style. The Esprit style.
Esprit’s collections are available in over 40 countries worldwide, in more than 900 directly managed retail stores and through over 7,800 wholesale points of sales including franchise partners and sales space in department stores. The Group markets its products under two brands, namely the Esprit brand and the edc brand. Listed on the Hong Kong Stock Exchange since 1993, Esprit has headquarters in Germany and Hong Kong.
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Richa S Sheth