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LeEco Festive Mirfie Challenge Gets Heart-warming Response

NEW DELHI and BANGALORE, November 18, 2016 /PRNewswire/ —

Clicking a selfie and putting it out there on social networks and waiting for likes and shares is quite the done thing. But a vanilla selfie is perhaps a tad jaded? Enter LeEco’s Mirfie Challenge – the selfie with a fresh twist that took the social media world by storm. Its success fuelled by the new age millennials constant quest for new ways to make their selfies cooler.

A unique brand-led initiative for LeEco Superphones, the Mirfie contest perfectly encapsulated the festive spirit and Indians love for dressing up on special occasions while being anchored to the popular craze for selfies. The concept centred on the idea of clicking a Mirror Selfie (Mirfie) capturing a festive mood and sharing the same on their social platform. The best image with maximum likes and shares stood a chance to win LeEco Superphones and Super accessories.

Whether it is the recent ‘Mannequin Challenge’ or the ‘Beat pe Booty challenge’, Indian Netizens have never shied away from participating in these and flaunting their cool quotient. So, it comes as no surprise that the Mirfie campaign from LeEco too managed to get overwhelming response in a short span of time.

At the end of the campaign, there were a total of 12 winners that have just been announced. It was quite a close contest and ultimately it was Delhi-based entrepreneur Mauli Vayas who emerged as the lucky winner of the next generation Superphone, Le2. Additionally, 11 other lucky participants have been awarded LeMe Bluetooth Earphone, speakers and even the all metal earphones.

LeEco is delighted with the response to the Mirfie campaign and extends a special thanks to all the participants for their valuable contribution in making this a big success. The company also plans to come out with more out of the box, engaging concepts in the future to connect with its users across the country.

About LeEco: 

LeEco, formerly known as Letv, is a global pioneering Internet and technology company with multiple Internet-based ecosystems across content, devices, applications and platforms. Founded in November 2004 by YT Jia and Hank Liu Hong, LeEco employs more than 15,000 people across the world and is the world’s first video company to go public with a market capitalization of more than $11 billion USD. Headquartered in Beijing, China and Silicon Valley, U.S., it has regional offices in Hong Kong, India and Russia.

With ‘Breakthrough Technology, Comprehensive Ecosystem and Disruptive Pricing’ as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based ecotvs and ecophones, video production and distribution, smart devices or accessories and applications, to e-commerce and connected super-electric cars.  The company also features one of the world’s largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the ecophones, ecotvs, and in the near future, connected electric vehicles. Breaking the boundaries of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Media Contact:
Aaron Samuel
LeEco, India

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