BANGALORE, November 30, 2016 /PRNewswire/ —
Leading technology and Internet conglomerate, LeEco is collaborating with major US carrier AT&T to include the telecom giant’s new video streaming service DirecTV Now, taking a step further on LeEco’s open strategy in content offerings. Beginning December 1 through December 5, US buyers of LeEco’s Superphones and SuperTVs can look forward to a 12-months complimentary subscription to DirecTV Now.
“We continue to bring to life our vision of a connected ecosystem that puts content at the center of the experience. With today’s announcements, we are making our premium products and the best content even more accessible,” said Danny Bowman, Chief Revenue Officer for LeEco North America.
“DirecTV Now has the entertainment experience you love, with more TV freedom designed for your lifestyle,” said Brad Bentley, EVP of Marketing, AT&T Entertainment Group.
“We’re excited to offer LeEco customers a new way to enjoy the best in TV and video content,” he added.
Recently named one of Fast Company’s 2016 ‘Most Innovative Companies’, LeEco strives to provide breakthrough experiences through an open, integrated ecosystem of streaming content, enabled by its Internet and cloud platform, and a wide array of next-generation connected smart devices.
The company is taking a similar path in India to bring the best experience for users with growing entertainment offerings that include the biggest names in the streaming video, movie and music industry.
LeEco’s Indian user can already enjoy a content library of over 2,000 Full HD/HD films from Hollywood and Bollywood, more than 100 satellite TV channels, 3.5 million songs, and more than 50 concerts.
LeEco, formerly known as Letv, is a global pioneering Internet and technology company with multiple Internet-based ecosystems across content, devices, applications and platforms. Founded in November 2004 by YT Jia and Hank Liu Hong, LeEco employs more than 15,000 people across the world and is the world’s first video company to go public with a market capitalization of more than $11 billion USD. Headquartered in Beijing, China and Silicon Valley, U.S., it has regional offices in Hong Kong, India and Russia.
With ‘Breakthrough Technology, Comprehensive Ecosystem and Disruptive Pricing’ as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from internet-based ecotvs and ecophones, video production and distribution, smart devices or accessories and applications, to e-commerce and connected super-electric cars. The company also features one of the world’s largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the ecophones, ecotvs, and in the near future, connected electric vehicles. Breaking the boundaries of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.
Senior Executive – PR, LeEco