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Insignia at INOX Laserplex – The Epitome of Technology and Luxury Unveiled

MUMBAI, December 1, 2016 /PRNewswire/ —

India’s First 7-star Movie Experience at Nariman Point – Mumbai

Movies will now take on a brand new dimension with INOX Leisure, India’s premier multiplex chain. Insignia, a signature experience designed for the genuine film connoisseurs, was launched by Bollywood Superstar, Aamir Khan yesterday at INOX Laserplex, Nariman Point.

From excellent screening and sound systems to plush leather recliner seats with micro adjustable neck rests and gourmet food with a butler-on-call, Insignia is India’s first 7-star movie viewing experience.

Commenting on his experience, Actor, Aamir Khan said, “After experiencing Insignia at INOX Laserplex, I can truly say that technology and luxury have come together to deliver a superlative experience. I don’t think that you can get up from this plushness and go even after the movie is over. I wish Insignia the very best, and may every one of its 7 stars sparkle brighter than ever. Live the Movie!”

Speaking on the launch, Mr. Siddharth Jain, Director, INOX Group of Companies said, “Insignia is a 7-star signature experience from INOX Leisure that epitomizes luxurious entertainment. We have always been the first adopters of latest technology. Here we introduce India’s first laser projectors and the brightest 3D screens. This combined with lavish interiors and gourmet food will enhance the movie viewing experience.”

Patrons can enjoy the 7-stars of INOX Laserplex that merge technology with luxury. These are:

Technology

  • Laser brilliance: India’s first and only laser projection format with 300% enhanced picture quality makes this the country’s first even Laserplex
  • Dolby Atmos Sound: The only cinema in South Mumbai where one can experience the explosive cinema surround sound
  • Volfoni 3D screen: The Volfoni Smart Crystal Diamond solutions, with the brightest 3D screens, bring movies to life like never before

Luxury

  • Plush Ergonomic Recliners: Micro-adjustable premium Italian leather sofas with a USB charging port, so that smartphones get recharged easily.
  • Exclusive menu by Vicky Ratnani: An array of plated gourmet food specially curated by Master Chef Vicky Ratnani tantalises the taste buds of customers
  • Uniforms crafted by Arjun Khanna: The friendly and stylish staff provide impeccable service to guests in uniforms exclusively crafted by celebrity designer Arjun Khanna
  • Butler on call: A single tap of a button gets patrons personalised service. So whether its refreshments or a blanket, they just need to sit back and relax, while it is served at their seats.

Give in to luxurious entertainment

Live The Movie With Insignia At INOX Laserplex

About INOX leisure Ltd.:

INOX Leisure Limited (INOX), a part of the INOX Group, is amongst India’s largest multiplex chains with 113 multiplexes, 446 screens spread in 57 cities, making it a truly Pan India multiplex chain. For easy and convenient ticket booking, INOX offers online booking on http://www.inoxmovies.com and through its smartphone applications. For movie updates and various offers, one can follow us on Facebook (http://www.facebook.com/INOXLEISURE) Twitter (http://www.twitter.com/INOXMovies) and Instagram (https://www.instagram.com/inoxmovies/). Follow (http://www.twitter.com/@JainSiddharth_) for industry insights.

Media Contact:
Nayana Borthakur
Asst. Vice President – Brand & Corporate Communications
INOX Leisure Ltd.
nayana.borthakur@inoxmovies.com
+91-22-40627440

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