MUMBAI, November 21, 2016 /PRNewswire/ —
BookASmile Collaborated With Music Basti to Fulfil Musical Dreams of 20 Kids
Sharing the stage at the Global Citizen India Festival 2016 with Coldplay, Jay Z, Demi Lovato and other sensational artists, was also a group of 20 endearing kids from Delhi-based NGO ‘Music Basti’. These children travelled all the way from New Delhi on invitation of BookASmile, the charity initiative of BookMyShow and performed to showcase their diverse musical strengths on Saturday.
BookASmile was created with a vision to enrich the lives of the less fortunate across India through entertainment-led experiences. The initiative believes that music is a universal language and has decided to invest in tomorrow’s aspiring musicians today. BookASmile has introduced the ‘BookASmile Music Scholarship Program’ for underprivileged children at a leading music school in Mumbai, whereby inducing music as an alternative pathway for teaching and learning.
Farzana Cama Balpande, Head of BookASmile said, “BookASmile believes that every kid deserves an opportunity regardless of their background. The collaboration with the Global Citizen Festival India 2016 was the perfect platform to combine our synergies to showcase that Talent transcends all boundaries of caste, creed, religion and social status.”
“The kids who performed, hail from different backgrounds and communities and the only thing that bound them together was music. Global Citizen Festival India 2016 shared the same spirit and together we were excited to give these children an opportunity of a lifetime,” added Farzana.
Shiv Khemka, Chairman, The Global Education and Leadership Foundation (tGELF) said, “We are proud of the work that BookMyShow has done with its BookASmile initiative and we are delighted to be with them on this journey. Opportunities like these enable talented young Indians to grow, develop and reach their full potential.”
“We were very excited to have the next generation of great musicians display their musical talent on the Global Citizen India stage. What BookASmile has accomplished is truly unique – making arts the center piece of young children’s lives,” said a spokesperson from Global Citizen India.
The Global Citizen Festival India was Global Citizen India’s first initiative to catalyse India’s journey to achieve the sustainable development goals by 2030. The festival brought together youth with leaders from across private industry, government, and non-governmental and community organizations to amplify the voice of young people and hold leaders accountable to drive positive change. The celebrated Indian and international personalities and artists in the line-up had all committed their support to champion the causes adopted by Global Citizen India in its first year – water, sanitation and hygiene; gender equality; quality education.
Global Citizen Festival India was being presented by Colors Viacom18 and Venky’s, and powered by UPL and NECC. It was hosted in Mumbai in association with the Government of Maharashtra with event produced by Wizcraft International Entertainment PVT. The United Nations was a partner, and the Times of India Group and Viacom18 were strategic partners. Other partners included Google, Hindustan Unilever, Ola, Spykar, Make My Trip, Taj Group of Hotels and BookMyShow. Key media platforms included Times of India group, Colors, VH1, Colors Infinity, Rishtey Cineplex, the fast-growing digital major Voot, Times TV network and Radio Mirchi.
To find out more, visit http://www.globalcitizen.in, follow @glblctznIN on Twitter and Facebook, and on Instagram using #GlobalCitizenIndia
BookASmile (BAS) is an initiative run by India’s leading online ticketing brand BookMyShow created with a vision to support special causes and enrich the lives of the less fortunate across India through the medium of experiences and enjoyment. The initiative invests a lot of energies to create an inviting community to ensure that they can be privy to opportunities, by incorporating into their lives, activities and experiences from across genres like sport, cinema, arts, theatre and music. The BookASmile initiative has been operational since 2014 and has been integrated within the BookMyShow App and website.
With BookMyShow’s vast customer base, the initiative has been raising funds for special causes whereby every consumer can choose to contribute from Re.1/- per ticket – to a maximum of Rs. 5/- per transaction towards charity. For more information, please visit https://in.bookmyshow.com/donation/
About The Global Education and Leadership Foundation
The Global Education and Leadership Foundation (tGELF) is focused on cultivating ethical, altruistic leadership to improve the state of the planet through collective action. Its programme currently reaches over 2.5 million students in 14 countries and it has trained close to 100,000 teachers.
About Global Citizen India
Global Citizen India is a movement brought to India by Global Citizen, a social action platform, and The Global Education and Leadership Foundation (tGELF), an organisation focused on cultivating ethical, altruistic leadership to improve the state of the planet through collective action. Global Citizen India comprised a distinctive mix of events, grassroots activism, media-campaigning and online activation, to catalyse India’s 15-year journey towards achieving the Sustainable Development Goals, and bringing about the end of extreme poverty.