Thursday , 8 December 2016
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Firefox Focus: New App Offers Very Private Browsing

Mozilla?EU?s Firefox browser didn?EU?t quite make the leap from desktop to mobile, particularly on iOS, but it?EU?s back for a second try with Firefox Focus, a new browser which hopes to be iPhone users?EU? go-to tool for private web surfing.

It?EU?s an innovative approach from an organization that has often struggled against the forces of inertia. Rather than try to beat the might of Apple?EU?s ability to dictate the default browser on iOS, as well as the company?EU?s requirement that any other browser still use Safari?EU?s rendering engine as its core technology, Mozilla has taken a different tack: create the category of ?EU?second browser?EU?, and own that.

Firefox Focus is as stripped-down as a browser can be. The app boots straight in to a search bar, which searches Yahoo (only Yahoo – that can?EU?t be changed, likely due to the $375m Yahoo pays Firefox annually to be the default search engine on the main version of the browser) for anything you ask.

But at the same time as searching Yahoo, Focus also strips out as much as it possibly can that could track you or your browsing: no cookies, no ad trackers, no analytics trackers, no social trackers. And the whole thing is permanently accompanied by a one-click Erase button in the top right corner, enabling you to clear all the info from any given session in one tap.

The organization describes Focus as ?EU?for the times when you don?EU?t want to leave a record on your phone?EU?.

?EU?You may be looking for information that in certain situations is sensitive — searches for engagement rings, flights to Las Vegas or expensive cigars, for example. And sometimes you just want a super simple, super fast web experience — no tabs, no menus, no pop-ups. Firefox Focus gives you just that.?EU?

Focus also operates as a content blocker…

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